The domestic box office is expected to have its biggest Thanksgiving haul since the pandemic, driven by the releases of Disney’s “Moana 2,” Universal’s “Wicked,” and Paramount’s “Gladiator II.” Analysts predict that the five-day Thanksgiving weekend could generate over $200 million in ticket sales, making it one of the biggest Thanksgiving periods in cinematic history.
The combination of these highly anticipated films is seen as a perfect storm for movie theaters during the holiday season. Previous Thanksgiving weekends have seen success with major releases appealing to all audiences, but this year’s lineup is particularly strong.
Disney, in particular, is looking for a win in the animation department after recent releases have failed to meet expectations. “Moana 2” is expected to outperform recent post-pandemic releases and could build on the success of the first film, which was a top-streamed film for kids and families.
The Thanksgiving holiday period is crucial for movie theaters as it sets the tone for the year-end box office results. The success of the final weeks of the year will determine the overall annual box office revenue and the industry’s perception of success.
Overall, the Thanksgiving box office is expected to see a significant boost in ticket sales, with the potential for record-breaking results driven by the strong lineup of films being released during the holiday weekend.
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