The New Mexico Tourism Department is considering launching an overseas campaign to attract more international visitors to the state. The department hopes to tap into the growing trend of international tourism and showcase the unique attractions and experiences that New Mexico has to offer.
In an interview with KRQE News 13, Tourism Secretary Jen Paul Schroer stated that overseas visitors tend to stay longer and spend more money than domestic tourists, making them an important market for the state’s tourism industry. She emphasized the importance of promoting New Mexico’s diverse cultural heritage, outdoor recreational opportunities, and vibrant arts scene to international travelers.
The department is currently exploring different strategies for reaching international markets, including partnerships with travel agencies, tour operators, and airlines. They are also considering participating in trade shows and other events to promote New Mexico as a must-visit destination for international travelers.
Schroer acknowledged the challenges of marketing overseas, such as language barriers and cultural differences, but expressed confidence in the department’s ability to effectively reach and resonate with international audiences. She stressed the importance of highlighting New Mexico’s authenticity, hospitality, and unique experiences to attract international visitors.
Overall, the New Mexico Tourism Department’s plans to launch an overseas campaign reflect their commitment to diversifying and expanding the state’s tourism industry. By targeting international markets and showcasing the best of what New Mexico has to offer, they hope to increase tourism revenue and boost the state’s economy.
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