The Harris campaign is making a significant effort to reach out to Latino voters as National Hispanic Heritage Month begins, with a focus on battleground states with sizable Latino populations. The campaign is investing in Spanish-language radio ads, organizing events around boxing matches and baseball games, and mobilizing surrogates like Vice President Kamala Harris and Minnesota Gov. Tim Walz to pitch Latino voters. The effort also includes mobile billboards, call-a-thons, and events around Mexican Independence Day.
The campaign plans to spend $3 million on Spanish-language radio ads and engage with influential radio personalities to reach undecided Latino voters. They are focusing on sports-themed shows and local sports coverage to connect with the Latino community. The campaign is also working on a “trusted messengers” program to combat misinformation and disinformation being spread in Latino communities through platforms like WhatsApp.
Recent polls have shown that Harris is favored by Latino voters in Spanish-speaking and bilingual households, with nearly 60% saying they would vote for her compared to 32% for Trump. In English-dominant households, Harris leads Trump by a smaller margin. The campaign is working to build on this support and continue to engage with Latino voters leading up to the election.
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