The New Mexico Tourism Department is seeking support from lawmakers to expand their marketing efforts to an international audience. They plan to target markets in Munich and London as part of their 2025 spring and summer campaign, focusing on the Route 66 Centennial in partnership with Brand USA. The department is requesting a $16 million special appropriation to enhance their national and international marketing efforts. The aim is to bring the New Mexico True brand to a global audience and boost tourism in the state. The Albuquerque mayor has responded to threats from the Department of Justice to cut funding for sanctuary cities, emphasizing the importance of cooperation between federal and local government. This initiative is part of the NMTD’s Fiscal Year 26 budget request and is aimed at promoting tourism and economic growth in New Mexico.
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