The U.S. fashion industry is struggling to maintain quality standards due to competition from overseas and supply chain disruptions. There has been a decline in fabric quality for major brands and retailers, which has worsened during the pandemic recovery. Apparel makers are cutting corners on quality to keep prices low and appeal to consumers focused on value.
Many apparel brands are moving production out of China to reduce costs, but other countries like India, Cambodia, and Indonesia have even higher failure rates for textile and apparel products. Fast-fashion brands are gaining market share, and many domestic fashion brands are struggling to compete, resulting in promotions and cost-cutting measures.
Fabric accounts for a significant portion of a garment’s production cost, and retailers often downgrade fabric quality to save money. Quality can vary within a brand’s clothing line depending on where items are made. It is essential for consumers to examine garments closely for stitching, fabric, and overall quality indicators.
There is a growing trend of consumers valuing repairability, durability, and quality in clothing. Brands have an opportunity to differentiate themselves based on quality and service, which can justify higher prices. Overall, the fashion industry is facing challenges in maintaining quality standards amidst fierce competition and supply chain disruptions.
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