The New Mexico Tourism Department has announced the expansion of their successful ‘New Mexico True’ campaign to international markets. The campaign, which originally showcased the diverse attractions and experiences within the state, will now target potential travelers from around the world.
The decision to expand the campaign comes as New Mexico looks to attract a larger share of the global tourism market. By highlighting the unique culture, history, and natural beauty of the state, officials hope to increase international visitation and boost the local economy.
The ‘New Mexico True’ campaign has already proven to be a successful marketing tool, garnering attention and positive feedback from domestic travelers. With the expansion to international markets, the Tourism Department aims to capitalize on this momentum and draw in visitors from countries far and wide.
Overall, the decision to target international travelers with the ‘New Mexico True’ campaign is a strategic move that could have a significant impact on the state’s tourism industry. By showcasing all that New Mexico has to offer on a global scale, officials are optimistic about attracting a new wave of visitors and boosting the local economy.
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