Super Bowl 59 is set to air on February 9, but the Ad Bowl has already started with glimpses of celebrity-backed ads circulating online. Brands are paying top dollar for ad spots during the game, with rates reaching up to $8 million for 30 seconds. Despite the decline of linear TV, live sports like the Super Bowl continue to draw large audiences, making ad time highly coveted.
Some standout commercials that have been previewed include reunions of famous duos like Meg Ryan and Billy Crystal, as well as Martha Stewart and Charli XCX for Uber Eats. Hollywood talent is a big draw for ads, with Catherine O’Hara and Willem Dafoe teaming up for a Michelob Ultra commercial, among others.
Other commercials feature stars like Matthew McConaughey, Gordon Ramsey, and Chris Pratt and Chris Hemsworth promoting various products. Snoop Dogg and Tom Brady also star in a campaign against antisemitism. Some of the ads are humorous, while others are heartwarming or thought-provoking.
Overall, the Super Bowl ad lineup for this year promises to be entertaining, with a mix of star power, comedy, and poignant messages. Viewers can expect a diverse array of commercials, each vying for their attention during the big game.
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