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The Battle Between Influencers and Celebrities: Cracking the Code of Fame – Brand Wagon News


Estée Lauder India, boAt, and Myntra have launched campaigns featuring celebrities and influencers to promote their products. The influencer marketing industry in India is growing rapidly, projected to reach a value of `5,500 crores by 2024. Industry experts believe that both celebrities and influencers have their unique roles in brand marketing, with influencers being more effective in building trust and driving purchasing intent.

Influencers tend to outperform celebrities in certain categories like beauty, skincare, fintech, gaming, and wellness, where trust and peer validation are crucial. While celebrity endorsements can boost brand awareness and perception, influencers drive higher engagement and conversions due to their authenticity and direct interaction with followers.

Experts recommend a mixed approach that includes both celebrities and influencers in brand marketing strategies for maximum impact. Celebrities are ideal for broad visibility and prestige, while influencers excel in creating personalized, engaging content that drives trust and conversion. Brands need to carefully consider their goals and target audience when deciding between celebrities and influencers for their marketing campaigns.

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