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Celebrities offered lifeline with new cancel culture insurance policy


Cancel culture, the act of withdrawing support for someone due to public criticism or backlash, has become a growing concern for high-profile individuals. In response to this trend, a UK-based PR firm, Borkowski, has introduced a new insurance policy called “Preempt” to help clients navigate public scrutiny. The policy provides a 24/7 hotline and 60 days of crisis communication services to assist individuals in responding quickly to negative media coverage and protecting their reputations. While the policy is currently tailored towards celebrities, executives, athletes, and high-net-worth individuals, it does not cover illegal acts. The inspiration for this policy comes from incidents like Kevin Hart’s experience in 2018, where old tweets and jokes resurfaced, leading to intense backlash and him stepping down from hosting the Oscars. Borkowski’s crisis management services would have offered additional support to handle such situations more effectively. Cancel culture insurance is designed to offer a safety net for individuals worried about their words or actions being misinterpreted or taken out of context. Overall, this new policy aims to provide clients a lifeline in the face of cancel culture and public scrutiny.

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