Lovehoney, a leading sex toy manufacturer, is at the forefront of the normalization of sexuality. Founded in 2021, it includes popular brands like Womanizer and We-Vibe. The company’s products have contributed to the openness of conversations around pleasure, particularly for women, and have seen a surge in sales during the pandemic.
Lovehoney’s engineering department works closely with a community of 17,000 verified users, known as the MasturbaTEAM, to gather feedback for product development. The team creates innovative toys like the Womanizer Wave and the Arcwave Voy, addressing challenges such as stigma and patent protection along the way.
Research from the MasturbaTEAM has revealed that many women enjoy self-stimulation but may feel shame or stigma associated with it. Lovehoney aims to break down these barriers by promoting the benefits of masturbation, such as improved mental and physical well-being.
Sexologist Almudena M. Ferrer leads workshops that emphasize the importance of connecting with one’s body through toys. While hands can provide pleasure, toys offer a new dimension and start conversations about self-pleasure without defining one’s sexuality.
Lovehoney’s commitment to research and innovation in the sex toy industry reflects a growing acceptance and understanding of human sexuality. The company’s focus on user feedback and product development continues to push the boundaries of pleasure and self-exploration.
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