Chic and Elegant: BRAT’s Summer Collection featuring ‘Very Demure,’ ‘Hawk Tuah,’ and More

The internet in 2024 was filled with memes, slang terms, and viral moments that captivated users throughout the year. Memes have evolved to require a deep understanding of internet culture and history to fully appreciate. Charli XCX’s album “Brat” redefined the word and propelled her to new heights. Many users fled Twitter due to growing issues and flocked to alternative social media apps. The Olympics were a major cultural moment, featuring standout athletes and star-studded performances. A viral moment involving the phrase “hawk tuah” led to internet fame for Haliey Welch. The rise of “underconsumption core” encouraged people to reject buying into every trend and focus on what they truly enjoy. Lookalike contests for celebrities and AI-generated art became popular phenomena. The year also saw a resurgence in diss tracks, particularly between Drake and Kendrick Lamar. The term “brain rot” was named the word of the year, referring to the mental deterioration caused by overconsumption of trivial online content. Gen Alpha has spawned its own language, with unique terms and slang becoming popular among younger generations.

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