In the 2024 presidential election, President-elect Donald Trump managed to recapture the White House by driving up support among his white, blue-collar base while also gaining historically broad nonwhite voter support to erode the Democratic base in cities and diversifying suburbs. Vice President Kamala Harris, on the other hand, failed to match Joe Biden’s 2020 performance, with gains mostly isolated to areas with wealthier, college-educated white voters.
In key battleground states like Arizona, Trump was able to reclaim Maricopa County due to increased Hispanic support, swinging the county in his favor. In Georgia, Biden’s narrow victory in 2020 was due to support from metro Atlanta counties, but Harris’ gains stalled in these Democratic-friendly hubs. Michigan saw Harris improve in wine country and resort towns but lose ground compared to Biden in other counties. Nevada also went to Trump as he gained significant ground with Hispanic and Asian American voters in Clark County.
In North Carolina, Harris failed to expand support in Democratic-friendly hubs while Trump made gains in rural counties with significant Black populations. Pennsylvania saw Trump making inroads with Latino voters and white blue-collar voters, especially in cities like Allentown and Reading. Finally, Wisconsin saw Trump making marginal gains in rural areas and with Latino voters while Harris struggled to make significant gains in suburban Milwaukee counties.
Overall, Trump’s strategy of appealing to his base while gaining support from nonwhite voters proved successful in key battleground states, while Harris faced challenges in expanding her support base.
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