The Democratic National Committee (DNC) has announced a seven-figure paid media campaign targeting key demographics in battleground states and districts in the final week leading up to the election. The ‘I Will Vote’ campaign will run across popular lifestyle publications, premium streaming services, and high-traffic locations such as nail salons, malls, and transit centers. The goal is to mobilize voters to support Vice President Harris, Governor Tim Walz, and other Democrats on the ballot in November.
The campaign includes unique and tailored messaging aimed at reaching voters where they are, including audio ads on streaming platforms and digital ads on a variety of websites. The ads will also appear in popular publications such as Teen Vogue, GQ, Vogue, and Good Housekeeping. The DNC’s ‘I Will Vote’ campaign directs voters to the most comprehensive and up-to-date information on polling places and voter education available at IWillVote.com.
This latest campaign follows previous efforts to reach specific voter groups, including Native American, LGBTQ+, AANHPI, Haitian, and Latino voters. The DNC is also targeting youth and women voters with a Taylor Swift-themed campaign and reaching out to college campuses and union members to ensure all eligible voters are engaged.
The ‘I Will Vote’ campaign aims to highlight the importance of issues such as affordable housing, student loan relief, good-paying jobs, reproductive freedom, and our collective future. Voters are encouraged to make a plan to vote and elect Democrats who prioritize the needs of the American people.
Source
Photo credit bluevirginia.us