Former President Donald Trump’s recent appearance alongside Puerto Rican reggaeton star Anuel AA during a rally in Pennsylvania is part of a larger effort by the Trump campaign to reach out to voters of color, particularly in battleground states like Pennsylvania. Anuel’s endorsement of Trump at the rally, despite the audience’s possible lack of familiarity with the star, could potentially influence young Puerto Rican voters and other Latino voters in the state. The campaign’s strategy of courting artists of color, like Anuel, Lil Wayne, and Kodak Black, is aimed at engaging voters in a new way and may indicate a shift in the campaign’s outreach tactics.
Pennsylvania, home to a sizable Puerto Rican community, could be a key battleground state in the upcoming election. Despite the fact that Puerto Ricans living on the island cannot vote in the general election, their support could influence their relatives on the mainland. Both Trump and President Joe Biden are actively seeking to strengthen their support among this growing diaspora community, with the Trump campaign opening a “Latino Americans for Trump” office in Reading, Pennsylvania, and Biden-Harris administration investing in infrastructure funding in Puerto Rico.
While the impact of celebrity endorsements on political campaigns is uncertain, Anuel’s endorsement of Trump could have significant implications, particularly in reaching out to young and Latino voters. The contest for support among these communities in Pennsylvania could play a crucial role in deciding the outcome of the election.
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