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Meta splurges millions on securing celebrity voices for AI competition – Fortune


Meta, the parent company of Facebook, is reportedly making significant investments in acquiring celebrity voices for its artificial intelligence technology. The company is said to be bidding millions of dollars to secure these high-profile voices in an effort to stay ahead in the competitive race for AI dominance.

According to Fortune magazine, Meta’s move to enlist celebrity voices is part of its broader strategy to enhance the user experience of its products and services. By incorporating well-known voices into its AI technology, Meta aims to make its products more engaging and appealing to users.

This investment in celebrity voices is just one of the many steps Meta is taking to solidify its position in the AI market. The company has been actively expanding its AI capabilities in recent years, with a particular focus on developing more advanced virtual assistants and personalized experiences for users.

By leveraging the popularity and recognizability of celebrity voices, Meta is hoping to differentiate its AI offerings from those of its competitors and attract more users to its platform. The company is banking on the idea that people will be more likely to engage with and trust AI technology when it is voiced by a familiar celebrity.

While Meta’s bid for celebrity voices may seem like a bold move, it is just one example of the growing trend of companies investing in AI technology to enhance user experiences. As the AI race continues to heat up, it is likely that we will see more companies following Meta’s lead in incorporating celebrity voices into their products and services.

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